1 December 2020
Dear brick & mortar business owner,
RE: Building A Customer Loyalty Database
Between 2008 and 2011 I was a professional DJ, Emcee and nightclub promoter.
For the club nights I helped run, the business model was to:
- Increase ingress;
- Decrease egress; and
- Generate loyalty.
Quite simple, really!
Egress was decreased though the DJ and Emcee by playing music patrons wanted and making them feel welcome.
Loyalty and ingress were generated and increased by building a patron database and offering them incentives via SMS and email to return and refer.
This was really effective.
The patron database was collected in-venue on pen and paper.
The issue was pen and paper is not very time-efficient for patrons or the venue to capture, it has legibility problems and transcribing it to use is also time consuming.
This was never solved in the hospitality industry at the time.
Fast forward a decade and QR codes exist.
In mid May 2020, bricks and mortar venues were required to obtain and retain each patron/attendee’s contact details for potential COIVD-19 contact tracing, so I created and launched Adelaide first and only contactless solution for businesses to meet this compliance without the use of pen and paper, called Capture COVID Contact™.
As of today, 1 December 2020, the South Australian Government and SA Heath has mandated the use of a similar check-in system.
Yep, 7 months after me - call me an innovator.
Well actually, I am: My name is Orren Prunckun and I am an Adelaide-based innovator, who amongst many other things, lectures at university level in innovation and I have built the world’s first petrol price predictor.
However, as they have legislated the use of their check-in system, Capture COVID Contact™ is redundant.
Not only is their 7 months late, it is fraught with useability issues and redundant features.
In addition, many vendors who used the pen and paper system were inappropriately repurposing those contact details for marketing purposes - obviously there is a desire to build a customer loyalty database.
So those combined, today (not 7 months) later, I am pivoting my Capture COVID Contact™ technology to a new product - Capture Customer Contact™ - a paperless way to capture customer contacts for your bricks & mortar Store.
Furthermore, SA Health is doing the heavy lifting in educating SA consumers on what a QR code is and how to use them for sign-in, so it is great timing for businesses wanting to build a contact list of customers using QR codes.
How Capture Customer Contact™ Works At Your Store...
Here is how easy it is for visitors to register at your store…
- The visitor scans a QR code on a poster in the store or enters the URL displayed on the same poster if visitors don't have a QR code reader on their mobile phone;
- The QR code/URL directs the visitor to the store’s unique register mobile web page;
- Visitor enters their first name, last name, phone number email address and submits. If visitors needed to register more than one person, the confirmation screen allows them to do so and step 3 is repeated. If there is a register issue, error trapping gives them a notification to see staff to register and staff enters details on their behalf; and
- Visitor is registered and information is saved securely to the database.
A description only does so much!
Live Demo...
You can try the system out right now with this live demo:
Step #1:
If your smart phone has a QR code reader installed, scan this QR code:
Alternatively, if your smart phone DOES NOT have a code reader installed, go here (will open in a new window) instead;
Step #2:
Fill out the form that loads with (dummy/fake) your: first name, last name, phone number and email address, then tap the blue “register” button and you will be registered; and
Step #3:
On a laptop/desktop go
here (will open in a new window) to view/filter/search/download the records - as this page is a live demo and not secure/password-protected, use dummy/fake details in the first step.
